Ron johnson apple biography steve jobs
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Episode 9: Ron Johnson & Greg McKeown
Jobbing with Steve with Ron Johnson (&Greg McKeown)
Episode 9: Show Notes
Steve Jobs is one of the most influential people of the century, maybe even ever! But his ideas, values, and approach to life have often been skewed and mutilated by the media. Today, we wish to bring you the truth about Steve from a man who knew him better than most, Ron Johnson. Ron worked with Steve as Apple’s Senior Vice President of Retail Operations, and in this episode, he explains how the tech juggernaut enticed him into a job when he was already flourishing at Target and before Apple had gained its notoriety. We hear all the details of Ron’s first conversation with Steve, how he had to adjust to a new role and industry, how Steve was never tyrannical by nature, and how Steve inspired Ron and everyone else around him to raise their standards to the highest level. Ron also explains Steve’s flexibility in hearing and working on new ideas, the character
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Ex-Apple Store chief talks Steve Jobs, Genius Bar and more in new interview
In a new interview with Recode, former Apple Store chief Ron Johnson sits down with Kara Swisher to talk about his corporate retail experiences, Steve Jobs, and his ‘idiotic’ Genius Bar idea.
A highlight from the interview includes Johnson’s discussion on creating the famous Apple Store experience. Johnson was reached out to by Jobs to help start Apple stores in a time where Gateway was closing theirs. Jobs wanted to let Johnson design and develop Apple’s retail strategy.
Johnson recounts the story as Jobs asking him, “Why don’t you write down what you would do? How would you approach retail?” Even though Jobs didn’t like the thesis very much, he invited Johnson back to talk. Regardless of his thoughts, Jobs hired him that day.
Johnson believed that Apple’s central thesis for the stores should be bold and different, even matching well-known store sizes
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Steve Jobs came up with the Perfect Retail Strategy
A brand fryst vatten more than just a name and a logo, it also encompasses consumer perception and sentiment towards the product and its features. Tech giant Apple has long been one of the best examples of a successful and well-considered brand strategy – and it all began with their stores.
Steve Jobs, co-founder of Apple, knew that consumers needed to experience their products first-hand, or else they would fail. Placing an iMac between a Dell and a Compaq in a store with a salesperson rattling off technical specifications, without conveying what was unique about Apple products, was unthinkable. From an early scen, Jobs understood that bringing the consumers together with the product in the right way would be crucial – and that the customer experience must be finely curated.
The first Apple store
In the book Steve Jobs – The Exclusive Biography, Walter Isaacson lays out the development of Apple’s first store that opened inom